"The Carkoon® by Julian Preston-Powers is a Next Generation safety seat that will be £499 - about the price of an iPad or designer handbag - just with far greater benefit".

"Essentially then, if a mother's baby dies due to lack of protection in an inferior car seat whilst she has an iPad in a designer handbag on the front seat, the point of cost vs. value would have been poignantly, although sadly, made. What price a life?"

We take safety seriously here at Carkoon®, that’s why we’re in the process of developing a child car seat that will actively save lives.

BBC Technology News - © 2012 BBC

The team behind Cool Technologies Group (CTG)

Carkoon child seat concept model unveiled to media - read more

Carkoon® is a rear-facing car seat designed to be among the safest on the market – The ultimate in-car baby seat protection. Last year in Great Britain the country saw the death of 55 children in reported road casualties and 2,447 seriously injured. Using a good quality child car seat and ensuring it is correctly installed is just one of the protective measures you can take as a parent.